Facebook Says It Owns 'Book'

Source : http://chicagobreakingbusiness.com

Teachbook.com has two employees and fewer than 20 users signed up for its free Web community. The site has yet to officially launch.

But the Northbrook, Ill.-based company, which provides tools for teachers to manage their classrooms and share lesson plans and other resources, has been thrust into the spotlight by social networking giant Facebook, which sued the start-up for using “book” in its name.

“We’ve been sitting here scratching our heads for the last couple of days,” Teachbook’s managing director, Greg Shrader, told the Tribune on Wednesday. “We’re trying to understand how Facebook, a multibillion-dollar company, feels this small enterprise in Chicago is any type of threat.”

Facebook, which was founded in 2004 and has more than 500 million users, filed its trademark infringement lawsuit in U.S. district court in San Jose last week, asserting that the “book” part of its name is “highly distinctive in the context of online communities and networking websites.”

“If others could freely use ‘generic plus BOOK’ marks for online networking services targeted to that particular generic category of individuals, the suffix BOOK could become a generic term for ‘online community/networking services’ or ’social networking services,’” Facebook argued in the lawsuit. “That would dilute the distinctiveness of the Facebook Marks.”

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Created by admin 11 weeks 1 day ago – Made popular 11 weeks 1 day ago
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Just a legal maneuver

eatclub 7 weeks 2 days 7 hours 15 min ago

US trademark law says that trademarks are valid as long as the user continues to defend it. Therefore, even though it seems to the average person that Facebook's suit is a bit heavy-handed, they may need to pursue legal action against Teachbook in order to have legal standing in the future for similar cases.